Purpose

The Minor in Social Media is designed to prepare students in any academic discipline with the knowledge to develop social media marketing strategies and to engage customers through the application of social media. 

Eligibility

Students pursuing the Minor in Social Media must be curently enrolled in any undergraduate degree program at California State University, Los Angeles

A total of 12 units will be required for completion of this minor. Upon completion of course requirements and respective Cal State LA degree requirements, students will be awarded the Minor in Social Media in addition to their primary degree.

Program Learning Outcomes

The Minor in Social Media is designed to prepare business students and students in other academic disciplines with the knowledge to develop social media marketing strategies and to engage customers through the application of social media.

Our students will be able to achieve the following:

Learning Goal #1:  To understand business and economics fundamentals

Demonstrate knowledge and understanding at a basic level of concepts and tools in:

1.1 Accounting

1.2 Information systems

1.3 Economics

1.4 Finance

1.5 Management

1.6 Operations

1.7 Marketing

1.8 Statistics

Learning Goal #2:  To integrate functional business knowledge in a team setting

2.1 Ability to contribute in a cross-functional team to produce a coherent two year plan, which integrates the functional knowledge acquired in the different disciplines of business.

2.2 Ability to cooperate and work effectively in a culturally diverse team.

Learning Goal #3:  To demonstrate information literacy and communication skills

3.1 Skill in finding, interpreting, and evaluating data

3.2 Skill in presenting information in a well-organized manner both orally and in writing

Learning Goal #4:  To develop socially-responsible solutions to business problems in both local and global environments

4.1 Ability to analyze the global socio-economic and legal-political environments in business problem-solving

4.2 Understanding of Los Angeles region business issues and potential solutions

4.3 Ability to consider the ethical implications involved in business decision-making

Roadmap