Undergraduate Certificate in Marketing

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The Department of Marketing offers an Undergraduate Certificate in Marketing designed to prepare students for professional careers in marketing in both the public and private sector. A total of 18 units (6 courses) are required for the certificate including 12 units (4 courses) that are required and 6 units (2 courses) that are electives. Consult with the faculty advisors in the Department of Marketing upon completion of the course work to request of the certificate. Refer to Undergraduate Studies: General Information for general regulations governing all certificate programs.

Requirements for the Certificate (18 units)

Required courses (12 units)

MKT 3100 - Principles of Marketing [3]
MKT 3400 - Consumer Behavior [3]
MKT 4460 - Marketing Research - Quantitative [3] or
MKT 4461 - Marketing Research-Qualitative [3]
MKT 3210 - Personal Selling [3]

Electives: (6 units)

Select marketing electives with adviser approval.

MKT 3200 - High Performance Professional Skills [3]
MKT 3300 - Services Marketing [3]
MKT 3310 - Nonprofit Marketing [3]
MKT 3500 - Global Business [3]
MKT 3600 - Principles of Retailing [3]
MKT 3800 - Introduction to Social Media Marketing [3]
MKT 3810 - Content Marketing for Social Media [3]
MKT 3950 - Community Based Social Marketing [3]
MKT 4300 - Marketing in a New Business [3]
MKT 4310 - Business Consulting [3]
MKT 4320 - Sustainability Marketing [3]
MKT 4330 - Entertainment Marketing [3]
MKT 4400 - New Product Development [3]
MKT 4410 - Principles of Integrated Marketing Communications [3]
MKT 4420 - Brand Strategy [3]
MKT 4430 - Direct Marketing [3]
MKT 4449 - Marketing Strategy [3]
MKT 4454 - Special Topics in Marketing [1-3]
MKT 4500 - International Marketing [3]
MKT 4510 - Intercultural Business Communication (also listed as COMM 4160) [3]
MKT 4520 - Import-Export [3]
MKT 4530 - Global Transportation and Logistics [3]
MKT 4600 - Retail Buying and Merchandising [3]
MKT 4610 - Digital Marketing and E-commerce [3]
MKT 4710 - Pricing [3]
MKT 4800 - Search Engine Marketing and Web Analytics [3]
MKT 4810 - Mobile Marketing Strategy and App Development [3]
MKT 4820 - Social Media Marketing Strategy [3]
MKT 4830 - Social Media and Entrepreneurship [3]

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Undergraduate Certificate in Marketing

Requirements for the Certificate (18 units)

Required courses (12 units)

Electives: (6 units)