Lower Division Core Courses (15 units)

• ACCT 2100 - Principles of Financial Accounting [3]
• ACCT 2110 - Principles of Managerial Accounting [3]
• ECON 2010 - Principles of Economics I: Microeconomics [3]
• ECON 2020 - Principles of Economics II: Macroeconomics [3]
• FIN 2050 - Legal and Regulatory Environment of Business I [3]

Upper Division Core Courses (30 units)

• BUS 3050 - Business Communications [3]
• BUS 4150 - Contemporary Issues in Global Business [3]
• BUS 4970 - Strategic Management [3]
• CIS 3010 - Management Information Systems [3]
• ECON 3060 - Statistics for Business Analysis and Decision Making [3]
• FIN 3030 - Business Finance [3]
• MGMT 3060 - Operations Management [3]
• MGMT 3070 - Management and Organizational Behavior [3]
• MGMT 3080 - Business Responsibilities in Society [3]
• MKT 3100 - Principles of Marketing [3]

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  Notes

  • BUS 4970  is the capstone course and requires completion of all the core courses. It is strongly recommended that the course be taken toward the end of the program.
  • It is strongly recommended that when taking the upper-division core courses, students follow the sequence: CIS 3010 , BUS 3050 , FIN 3030 , ECON 3060 , MKT 3100 , MGMT 3060 , MGMT 3070 , MGMT 3080 , BUS 4150 , and BUS 4970 .
  • ECON 3060  is double-counted in upper division GE Block B: Natural Science and Mathematics
  • MGMT 3080  is double-counted in GE Block C: Upper Division Requirement: Arts and Humanities.
  • BUS 3050  is designated as a Writing Intensive (wi) course.

Required Courses (21 units)

• MKT 3200 - High Performance Professional Skills [3]
• MKT 3210 - Personal Selling [3]
• MKT 3400 - Consumer Behavior [3]
• MKT 3800 - Introduction to Social Media Marketing [3]
• MKT 4449 - Marketing Strategy [3]

•  

  Select 2 courses from the following 3 courses:

• MKT 3700 - Principles of Marketing Analytics [3]
• MKT 4460 - Marketing Research - Quantitative [3]
• MKT 4461 - Marketing Research-Qualitative [3]

Elective Courses (6 units)

Select 6 units from the following:

• LIBR 3300 - Advanced Information Literacy for Decision Making in the Professional World [3]
• MKT 3300 - Services Marketing [3]
• MKT 3310 - Nonprofit Marketing [3]
• MKT 3500 - Global Business [3]
• MKT 3600 - Principles of Retailing [3]
• MKT 3810 - Content Marketing for Social Media [3]
• MKT 3700 - Principles of Marketing Analytics [3]  *
• MKT 3950 - Community Based Social Marketing [3]
• MKT 4300 - Marketing in a New Business [3]
• MKT 4310 - Business Consulting [3]
• MKT 4320 - Sustainability Marketing [3]
• MKT 4330 - Entertainment Marketing [3]
• MKT 4400 - New Product Development [3]
• MKT 4410 - Principles of Integrated Marketing Communications [3]
• MKT 4420 - Brand Strategy [3]
• MKT 4430 - Direct Marketing [3]
• MKT 4454 - Special Topics in Marketing [1-3]
• MKT 4460 - Marketing Research - Quantitative [3]  *
• MKT 4461 - Marketing Research-Qualitative [3]  *
• MKT 4500 - International Marketing [3]
• MKT 4510 - Intercultural Business Communication (also listed as COMM 4160) [3]
• MKT 4520 - Import-Export [3]
• MKT 4530 - Global Transportation and Logistics [3]
• MKT 4600 - Retail Buying and Merchandising [3]
• MKT 4610 - Digital Marketing and E-commerce [3]
• MKT 4710 - Pricing [3]
• MKT 4800 - Search Engine Marketing and Web Analytics [3]
• MKT 4810 - Mobile Marketing Strategy and App Development [3]
• MKT 4820 - Social Media Marketing Strategy [3]
• MKT 4830 - Social Media and Entrepreneurship [3]
• MKT 4854 - Contemporary Topics in Social Media Marketing [3]

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  Note: * this course cannot be double counted for the option requirement and elective.