Oct 23, 2020  
Semester Catalog 2020-2021 
    
Semester Catalog 2020-2021

Business Administration, B.S.: Option in Marketing


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A total of 120 units is required for the Bachelor of Science degree in Business Administration with the Marketing, and Retailing Options. The BSBA degree with any of these options requires completion of 45 units in BSBA core courses and 27 units in the option. Consult with an advisor for the specific number of units required in all areas of the degree including GE and free electives.

Core Requirements for the Bachelor of Science in Business Administration (45 units)


Notes:


  • BUS 4970  is the capstone course and requires completion of all the core courses. It is strongly recommended that the course be taken toward the end of the program.
  • It is strongly recommended that when taking the upper-division core courses, students follow the sequence: CIS 3010 , BUS 3050 , FIN 3030 , ECON 3060 , MKT 3100 , MGMT 3060 , MGMT 3070 , MGMT 3080 , BUS 4150 , and BUS 4970 .
  • ECON 3060  is double-counted in upper division GE Block B: Natural Science and Mathematics
  • MGMT 3080  is double-counted in GE Block C: Upper Division Requirement: Arts and Humanities.
  • BUS 3050  is designated as a Writing Intensive (wi) course.

Option Requirements for Marketing (27 units)


The Marketing Option prepares students for the dynamic world of marketing in the 21st century.  Students will learn how to integrate a deep understanding of the external market environment and consumer behavior through emerging market research methods.  They will also learn how to create innovative value propositions from a strategic marketing perspective and to communicate effectively with customers using emerging social and marketing communications media.

Elective Courses (6 units)


Select 6 units from the following:

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