Mar 28, 2024  
University Catalog 2020-2021 
    
University Catalog 2020-2021 [ARCHIVED CATALOG]

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MKT 3100 - Principles of Marketing

(3)
This course is repeatable: No
Max # of units may be repeated: 0
Total # of units allowed for credit: 3
Max times this course can be taken for credit: 1

Description Introduction to an organization’s marketing environment, consumer behavior, market research and strategies for product planning pricing, distribution, and promotion of goods and services. Some sections may be technologically mediated.

Grading: ABCDF
Mode of Delivery: Face to Face, Hybrid, Online
Campus: Main Campus, DTLA Campus

Prerequisite(s): None
Needs Permission to Enroll: No
Special Fee Applied: No

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