Dec 30, 2024  
University Catalog 2009-2011 
    
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University Catalog 2009-2011 [ARCHIVED CATALOG]

Business Administration: Option in Marketing Management, B.S.

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A total of 180 units is required for the Bachelor of Science degree in Business Administration with the Marketing Management, and Retailing Options. The BSBA degree with any of these options requires completion of 72 units in BSBA core courses and 28 units in the option. Consult with an advisor for the specific number of units required in all areas of the degree including GE and free electives.

Core Requirements for the Bachelor of Science in Business Administration (72 units)

Lower Division Required Courses (28 units)

Upper Division Required Courses (44 units)

Select one from the following:

Option Requirements for Marketing Management (28 units)

The option develops an understanding of marketing techniques and strategies used to formulate plans and policies to deal with marketing environmental problems and to integrate marketing with other business functional areas.

Required Courses (16 units)

 

Electives (12 units)

Select 12 units with adviser approval

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