MKT 4800 - Search Engine Marketing and Web Analytics
[3]This course is repeatable: No Total # of units allowed for credit: 3 Max times this course can be taken for credit: 1 Max # of units may be repeated: 0
Course Description: Considers the tools, techniques and technology related to online search activities. Examines the role of search in e-marketing and e-commerce strategies and importance of analytical tools to gauge effectiveness. Some Sections may be Technologically Mediated. Credit Hours Per Week: 3 lecture hour(s)
Grading: ABCDF Mode of Delivery: Face to Face Campus: Main Campus Cross-Listing and/or Equivalent Course(s): None Prerequisite(s):MKT 3800 or consent of instructor. Needs Permission to Enroll: No .
