Dec 06, 2025  
University Catalog 2025-2026 
    
University Catalog 2025-2026
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MKT 3800 - Introduction to Social Media Marketing

[3]
This course is repeatable: No
Total # of units allowed for credit: 3
Max times this course can be taken for credit: 1
Max # of units may be repeated: 0

Course Description: Surveys usage of social media tools and technology for marketing purposes. Studies the relevance and importance of these tools to new and emerging marketing processes. Some Sections may be Technologically Mediated.
Credit Hours Per Week: 3 lecture hour(s)

Grading: ABCDF
Mode of Delivery: Face to Face
Campus: Main Campus
Cross-Listing and/or Equivalent Course(s): None
Prerequisite(s): MKT 3100  
Needs Permission to Enroll: No
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