May 05, 2024  
University Catalog 2018-2019 
    
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University Catalog 2018-2019 [ARCHIVED CATALOG]

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MKT 4820 - Social Media Marketing Strategy

(3)
Prerequisite: MKT 3800 or consent of instructor. Examines tactical and strategic process and activities necessary for utilizing social media to engage customers and develop markets. Emphasis placed on measuring and tracking effectiveness of social media marketing strategies. Some Sections may be Technologically Mediated.


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