May 05, 2024  
University Catalog 2018-2019 
    
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University Catalog 2018-2019 [ARCHIVED CATALOG]

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MKT 4449 - Marketing Strategy

(3)
Prerequisites: MKT  3100, 3200, 3210, 3400, and 4460 or 4461. Investigates marketing principles and philosophy while emphasizing the marketing process of selectivity and concentration, customer value, and differential advantage when developing marketing plans and strategies.


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