May 05, 2024  
University Catalog 2018-2019 
    
Catalog Navigation
  Catalog Home
  Distinguished Alumni
  Academic Degrees and Administrator Directories
  Academic Calendar
  Academic Departments
  Course Descriptions
  The General Education Program
  Catalog Information and Basic University Policies
  The University
  Admissions
  Student Life
  Financial Aid
  Procedures and Regulations
  Undergraduate Studies: General Information
  Graduate and Post-Baccalaureate Studies: General Information
  Academic Department, Division, School and Program Offices - Listed by College
  The California State University System
  Emeriti Faculty
  Full-time Tenured and Tenure-track Faculty
  Campus Maps
  Online Catalog Tutorial
  Appendix F - Privacy Rights of Students in Education Records
  Appendices
  Archived Catalogs
  General Education Courses for Majors
  General Education Upper Division Courses
  Post-Baccalaureate Certificate in Bilingual Authorization
  My Portfolio
HELP
University Catalog 2018-2019 [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MKT 3300 - Services Marketing

(3)
Prerequisites: MKT 3100. Introduction to the marketing of services locally and globally; unique challenges of designing, delivering, promoting, and pricing intangible processes; service environment design; service customer relationships; service quality and recovery. Some sections may be technologically mediated.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)