Apr 30, 2024  
University Catalog 2017-2018 
    
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University Catalog 2017-2018 [ARCHIVED CATALOG]

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MKT 4710 - Pricing

(3)
Prerequisite: MKT 3100. Theory and practice of conceptual and op rational pricing conflicts between economists, accountants, and marketers. Marketing Pricing Strategies through cases and problems. Some sections may be technology mediated.


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