May 13, 2024  
University Catalog 2017-2018 
    
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University Catalog 2017-2018 [ARCHIVED CATALOG]

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MKT 4410 - Principles of Integrated Marketing Communications

(3)
Prerequisite: MKT 3100. Introduction to integrated marketing communications elements: advertising, direct response, sales promotion and public relations, and their functions in today’s communication environment. Some Sections may be Technologically Mediated


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