Minor in Entertainment Marketing

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The Department of Marketing, in cooperation with the Television, Film and Media studies offers an undergraduate minor program in Entertainment Marketing. The Entertainment Marketing minor program prepares any majors for a variety of entertainment careers.

A total of 15 units in Marketing and Television, Film and Media studies (TVF) are required; 15 units (3) courses are required and 6 units (2) elective courses.

This minor is open to all students completing a bachelor’s degree.

Courses Required for the Minor (15 units)

Required Courses (9 units)

MKT 3100 - Principles of Marketing [3]
MKT 4330 - Entertainment Marketing [3]
MKT 4449 - Marketing Strategy [3]

Electives (6 units)

Select 6 units from the following list:

TVF 4200 - Media Law [3]
TVF 4700 - Media Professions [3]

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Minor in Entertainment Marketing

Courses Required for the Minor (15 units)

Required Courses (9 units)

Electives (6 units)