Apr 27, 2025  
University Catalog 2011-2012 (PRINTED) 
    
Catalog Navigation
  Catalog Home
  Greetings from the President
  Distinguished Alumni
  Directories
  Catalog Information and Basic University Policies
  Academic Calendar
  The University
  Admissions
  Student Services and Financial Aid
  Procedures and Regulations
  Undergraduate Studies: General Information
  Graduate and Post-Baccalaureate Studies: General Information
  Academic Department, Division, School and Program Offices - Listed by College
  Academic Programs
  Course Descriptions
  Full-time Tenured and Tenure-track Faculty
  Emeriti Faculty
  The California State University System
  Appendices
  Campus Map
  Online Catalog Tutorial
  Index of Academic Degrees, Certificates and Programs
  My Portfolio
HELP
University Catalog 2011-2012 (PRINTED) [ARCHIVED CATALOG]

Business Administration: Option in Marketing Management, B.S.

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)

A total of 180 units is required for the Bachelor of Science degree in Business Administration with the Marketing Management, and Retailing Options. The BSBA degree with any of these options requires completion of 72 units in BSBA core courses and 28 units in the option. Consult with an advisor for the specific number of units required in all areas of the degree including GE and free electives.

Core Requirements for the Bachelor of Science in Business Administration (72 units)

Lower Division Required Courses (28 units)

Upper Division Required Courses (44 units)

Select one from the following:

Option Requirements for Marketing Management (28 units)

The option prepares students for the dynamic world of marketing management. It integrates external environmental issues and concerns with consumer behavior while addressing the firm’s strategic plans to ensure a firm meets its business goals and objectives. It prepares students for cross-functional, integrated business processes required in firms today and in the future.

Required Courses (16 units)

 

Electives (12 units)

Select 12 units:

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)