2020 cycle

https://calstatela.curriculog.com/proposal:3989/form

 

Fit with the Institutional Mission or Institutional Learning Outcomes (ILOs)

Institutional Learning Goals, Objectives, Outcomes and Measures

California State University, Los Angeles students expand and deepen their interdisciplinary and general understanding of the world, enhance their critical skills, and take responsibility for a lifetime of learning, and as graduates become individuals who engage, enhance, and contribute to democratic society.

1. Knowledge: Mastery of content and processes of inquiry

CSULA graduates have a strong knowledge base in their academic major and can use powerful processes of inquiry in a range of disciplines. They engage contemporary and enduring questions with an understanding of the complexities of human cultures and the physical and natural world and are ready to put their knowledge into action to address contemporary issues.

2. Proficiency: Intellectual skills

CSULA graduates are equipped to actively participate in democratic society. They are critical thinkers who make use of quantitative and qualitative reasoning. They have the ability to find, use, evaluate and process information in order to engage in complex decision-making. They read critically, speak and write clearly and thoughtfully and communicate effectively.

3. Place and Community: Urban and global mission

CSULA graduates are engaged individuals who have contributed to the multi-lingual and multiethnic communities that constitute Los Angeles and the world of the future. They are aware of how their actions impact society and the environment, and they strive to make socially responsible decisions. They are community builders sensitive to the needs of diverse individuals and groups and committed to renewing the communities in which they live.

4. Transformation: Integrative learning

CSULA graduates integrate academic learning with life. They engage in community, professional, creative, research and scholarly projects that lead to changes in their sense of self and understanding of their worlds. Graduates integrate their knowledge, skills and experience to address complex and contemporary issues and act ethically as leaders for the 21st century.

 

Program Learning Outcomes (PLOs)

Minor in Social Media: The Minor in Social Media is designed to prepare business students and students in other academic disciplines with the knowledge to develop social media marketing strategies and to engage customers through the application of social media.

BSBA Core Learning Goals & Objectives

Our students will be able to achieve the following:

Learning Goal #1:  To understand business and economics fundamentals

Learning Objectives: 

Demonstrate knowledge and understanding at a basic level of concepts and tools in:

1.1 Accounting

1.2 Information systems

1.3 Economics

1.4 Finance

1.5 Management

1.6 Operations

1.7 Marketing

1.8 Statistics

Learning Goal #2:  To integrate functional business knowledge in a team setting

Learning Objectives:

2.1 Ability to contribute in a cross-functional team to produce a coherent two year plan, which integrates the functional knowledge acquired in the different disciplines of business.

2.2 Ability to cooperate and work effectively in a culturally diverse team.

Learning Goal #3:  To demonstrate information literacy and communication skills

Learning Objectives:

3.1 Skill in finding, interpreting, and evaluating data

3.2 Skill in presenting information in a well-organized manner both orally and in writing

Learning Goal #4:  To develop socially-responsible solutions to business problems in both local and global environments

Learning Objectives:

4.1 Ability to analyze the global socio-economic and legal-political environments in business problem-solving

4.2 Understanding of Los Angeles region business issues and potential solutions

4.3 Ability to consider the ethical implications involved in business decision-making