Program: Business Administration, B.S.: Option in Marketing - California State University, Los Angeles - Modern Campus Catalog™

Mar 28, 2025

University Catalog 2024-2025

A total of 120 units is required for the Bachelor of Science degree in Business Administration. The option in Marketing requires completion of 45 units in core courses and 27 units in the option. Consult with an advisor for the specific number of units required in all areas of the degree including GE and free electives.

The Marketing Option prepares students for the dynamic world of marketing in the 21st century. Students will learn how to integrate a deep understanding of the external market environment and consumer behavior through emerging market research methods. They will also learn how to create innovative value propositions from a strategic marketing perspective and to communicate effectively with customers using emerging social and marketing communications media.

Admission Criteria Learning Outcomes Roadmap

Requirement for the Major (72 units)

Core Requirements (45 units)

Lower Division Core Courses (15 units)

Upper Division Core Courses (30 units)

BUS 3050 - Business Communications [3]
BUS 4150 - Contemporary Issues in Global Business [3]
BUS 4970 - Strategic Management [3]
CIS 3010 - Management Information Systems [3]
ECON 3060 - Statistics for Business Analysis and Decision Making [3]
FIN 3030 - Business Finance [3]
MGMT 3060 - Operations Management [3]
MGMT 3070 - Management and Organizational Behavior [3]
MGMT 3080 - Business Responsibilities in Society [3]
MKT 3100 - Principles of Marketing [3]
Notes
- BUS 4970 is the capstone course and requires completion of all the core courses. It is strongly recommended that the course be taken toward the end of the program.
- It is strongly recommended that when taking the upper-division core courses, students follow the sequence: CIS 3010 , BUS 3050 , FIN 3030 , ECON 3060 , MKT 3100 , MGMT 3060 , MGMT 3070 , MGMT 3080 , BUS 4150 , and BUS 4970 .
- ECON 3060 is double-counted in upper division GE Block B: Natural Science and Mathematics
- MGMT 3080 is double-counted in GE Block C: Upper Division Requirement: Arts and Humanities.
- BUS 3050 is designated as a Writing Intensive (wi) course.

Option Requirements (27 units)

Required Courses (21 units)

MKT 3200 - High Performance Professional Skills [3]
MKT 3210 - Personal Selling [3]
MKT 3400 - Consumer Behavior [3]
MKT 3800 - Introduction to Social Media Marketing [3]
MKT 4449 - Marketing Strategy [3]
Select 2 courses from the following 3 courses:
MKT 3700 - Principles of Marketing Analytics [3]
MKT 4460 - Marketing Research - Quantitative [3]
MKT 4461 - Marketing Research-Qualitative [3]

Elective Courses (6 units)

Select 6 units from the following:

LIBR 3300 - Advanced Information Literacy for Decision Making in the Professional World [3]
MKT 3300 - Services Marketing [3]
MKT 3310 - Nonprofit Marketing [3]
MKT 3500 - Global Business [3]
MKT 3600 - Principles of Retailing [3]
MKT 3810 - Content Marketing for Social Media [3]
MKT 3700 - Principles of Marketing Analytics [3] *
MKT 3950 - Community Based Social Marketing [3]
MKT 4300 - Marketing in a New Business [3]
MKT 4310 - Business Consulting [3]
MKT 4320 - Sustainability Marketing [3]
MKT 4330 - Entertainment Marketing [3]
MKT 4400 - New Product Development [3]
MKT 4410 - Principles of Integrated Marketing Communications [3]
MKT 4420 - Brand Strategy [3]
MKT 4430 - Direct Marketing [3]
MKT 4454 - Special Topics in Marketing [1-3]
MKT 4460 - Marketing Research - Quantitative [3] *
MKT 4461 - Marketing Research-Qualitative [3] *
MKT 4500 - International Marketing [3]
MKT 4510 - Intercultural Business Communication (also listed as COMM 4160) [3]
MKT 4520 - Import-Export [3]
MKT 4530 - Global Transportation and Logistics [3]
MKT 4600 - Retail Buying and Merchandising [3]
MKT 4610 - Digital Marketing and E-commerce [3]
MKT 4710 - Pricing [3]
MKT 4800 - Search Engine Marketing and Web Analytics [3]
MKT 4810 - Mobile Marketing Strategy and App Development [3]
MKT 4820 - Social Media Marketing Strategy [3]
MKT 4830 - Social Media and Entrepreneurship [3]
MKT 4854 - Contemporary Topics in Social Media Marketing [3]
Note: *this course cannot be double counted for the option requirement and elective.