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Dec 21, 2024
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University Catalog 2011-2014 (PRINTED) [ARCHIVED CATALOG]
Business Administration: Option in Marketing Management, B.S.
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 Return to: Index of Academic Degrees, Certificates and Programs Listed by Degree
A total of 180 units is required for the Bachelor of Science degree in Business Administration with the Marketing Management, and Retailing Options. The BSBA degree with any of these options requires completion of 72 units in BSBA core courses and 28 units in the option. Consult with an advisor for the specific number of units required in all areas of the degree including GE and free electives.
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Core Requirements for the Bachelor of Science in Business Administration (72 units)
Lower Division Required Courses (28 units)
Upper Division Required Courses (44 units)
Select one from the following:
Option Requirements for Marketing Management (28 units)
The option prepares students for the dynamic world of marketing management. It integrates external environmental issues and concerns with consumer behavior while addressing the firm’s strategic plans to ensure a firm meets its business goals and objectives. It prepares students for cross-functional, integrated business processes required in firms today and in the future. Required Courses (16 units)
Electives (12 units)
Select 12 units: |
Return to: Index of Academic Degrees, Certificates and Programs Listed by Degree
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