A total of 180 units is required for the Bachelor of Science degree in Business Administration with the Marketing Management, and Retailing Options. The BSBA degree with any of these options requires completion of 72 units in BSBA core courses and 28 units in the option. Consult with an advisor for the specific number of units required in all areas of the degree including GE and free electives.
Core Requirements for the Bachelor of Science in Business Administration (72 units)
The option prepares students for the dynamic, multi-channel, international world of retailing. It integrates external environmental issues and concerns with consumer behavior issues while addressing the firm’s retail goals and objectives. It prepares students with strategies needed to address the evolving retail climate.