Business Administration: Option in Marketing, B.S.

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A total of 120 units is required for the Bachelor of Science degree in Business Administration with the Marketing, and Retailing Options. The BSBA degree with any of these options requires completion of 45 units in BSBA core courses and 27 units in the option. Consult with an advisor for the specific number of units required in all areas of the degree including GE and free electives.

Core Requirements for the Bachelor of Science in Business Administration (45 units)

Lower Division Required Courses (15 units)

ACCT 2100 - Principles of Financial Accounting (3)
ACCT 2110 - Principles of Managerial Accounting (3)
ECON 2010 - Principles of Economics I: Microeconomics (3)
ECON 2020 - Principles of Economics II: Macroeconomics (3)
FIN 2050 - Legal and Regulatory Environment of Business I (3)
Note: ECON 2010 or Econ 2020 is double-counted in GE Block D

Upper Division Required Courses (30 units)

Notes:

Note 1: BUS 4970 is the capstone course and requires completion of all other core courses, both lower and upper division. It is strongly
recommended that the course be taken toward the end of the program.

Note 2: It is strongly recommended that when taking the upper division core courses, students follow the sequence: CIS 3010,
BUS 3050, FIN 3030, ECON 3060, MKT 3100, MGMT3060, MGMT 3070, MGMT 3080, BUS 4150, and BUS 4970.

Note 3: ECON 3060 is double-counted in upper division GE Block B: Natural Science and Mathematics

Note 4: MGMT 3080 is double-counted in GE Block C: Upper Division Requirement: Arts and Humanities.

Note 5: BUS 3050 is designated as a Writing Intensive (WI) course.

Option Requirements for Marketing (27 units)

The Marketing Option prepares students for the dynamic world of marketing in the 21st century. Students will learn how to integrate a deep understanding of the external market environment and consumer behavior through emerging market research methods. They will also learn how to create innovative value propositions from a strategic marketing perspective and to communicate effectively with customers using emerging social and marketing communications media.

Required Courses (21 units)

MKT 3200 - High Performance Professional Skills (3)
MKT 3210 - Personal Selling (3)
MKT 3400 - Consumer Behavior (3)
MKT 3800 - Introduction to Social Media Marketing 3
MKT 4449 - Marketing Strategy (3)
Select 2 courses from the following 3 courses:
MKT 4460 - Marketing Research - Quantitative (3)
MKT 4461 - Marketing Research-Qualitative (3)
MKT 3700 - Marketing Analytics (3)

Elective Courses (6 units)

Select 6 units from the following:

LIBR 3300 - Advanced Information Literacy for Decision Making in the Professional World (3)
MKT 3300 - Services Marketing (3)
MKT 3310 - Nonprofit Marketing (3)
MKT 3500 - Global Business (3)
MKT 3600 - Principles of Retailing (3)
MKT 3700 - Marketing Analytics (3) (cannot double count as an option requirement and elective)
MKT 3810 - The Syntax of Social Media 3
MKT 3950 - Community Based Social Marketing (3)
MKT 4300 - Marketing in a New Business (3)
MKT 4310 - Business Consulting (3)
MKT 4320 - Sustainability Marketing (3)
MKT 4330 - Entertainment Marketing (3)
MKT 4400 - New Product Development (3)
MKT 4410 - Principles of Integrated Marketing Communications (3)
MKT 4420 - Brand Strategy (3)
MKT 4430 - Direct Marketing (3)
MKT 4454 - Special Topics in Marketing (1-3)
MKT 4460 - Marketing Research - Quantitative (3) (cannot double count as an option requirement and elective)
MKT 4461 - Marketing Research-Qualitative (3) (cannot double count as an option requirement and elective)
MKT 4500 - International Marketing (3)

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