Apr 25, 2024  
University Catalog 2020-2021 
    
University Catalog 2020-2021 [ARCHIVED CATALOG]

Department of Marketing


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Department of Marketing
Simpson Tower F917
Phone: (323) 343-2870
E-mail: cbemarketing@calstatela.edu
Website: http://www.calstatela.edu/business/mkt

 

ADVISEMENT: Marketing Department
DEPARTMENT OFFICE
Simpson Tower F917
Phone: (323) 343-2960
E-mail: marketing@calstatela.edu
Website: http://www.calstatela.edu/business

 

The Department of Marketing offers undergraduate degree majors, minors, and certificates in a broad range of marketing disciplines including but not limited to marketing, international business, retailing, social media, and sustainability marketing.   The Department also offers graduate degree programs in marketing and international business.  In both the private and public sector, these programs prepare students for professional marketing careers in high growth and emerging areas such as sustainability marketing, social media, international marketing, and transportation and logistics.

The International Business Program (Option) in the Marketing Department is one of the options available under the Bachelor of Science in Business Administration (B.S.B.A.) Degree Program, the Masters of Business Administration Degree Program (M.B.A.), and the Masters of Science Degree Program (M.S.).   They are designed to prepare students for careers in global companies or organizations in the public and private sector, including but not limited to careers in international marketing, import-export, and international finance and banking.  They also prepare students for careers in globally focused companies in the greater Los Angeles a

The Faculty

Professors: H. Rika Houston, Iksuk Kim, Freddy Lee, Joseph Otto (Chair).
Associate Professors: Silvia Martin.
Assistant Professors: Jeffrey Anderson, Somak Banerjee, Angie Christodoulopoulou, Yuanyuan Li, Carlin Nguyen, Nicholas Pendarvis, Jim Salas, Stacey Sharpe, Maryam Tofighi, Mine Ucok-Hughes, Shikha Upadhyaya.
Emeriti: Linda Beamer, James D. Boulgarides, William A. Cohen, Richard H. Kao, Moonsong (David) Oh, Marshall E. Reddick.

Programs for this Department:

Undergraduate Major

 • Business Administration, B.S.: Option in International Business  
Business Administration, B.S.: Option in Marketing  
Business Administration, B.S.: Option in Retailing  

Undergraduate Minors

Minor in Entertainment Marketing   
Minor in Marketing  
Minor in Social Media  
Minor in Sustainability Marketing  


Undergraduate Certificate

Undergraduate Certificate in Fashion Retailing  
Undergraduate Certificate in International Business  
Undergraduate Certificate in International Business Communication  
Undergraduate Certificate in Marketing  
Undergraduate Certificate in Social Media  
Undergraduate Certificate in Sustainability Marketing   
Undergraduate Certificate in Transportation and Logistics   


Graduate Major

Business Administration: Option in International Business, M.B.A.  
Business Administration: Option in Marketing, M.B.A.  
Business Administration: Option in International Business, M.S.  
Business Administration: Option in Marketing, M.S.  

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