Office

Location: Simpson Tower F917
Inquiry Phone / Fax: (323) 343-2870
Website: http://www.calstatela.edu/business/mkt

Administrator

Chair: Joseph Otto
Phone: jotto@calstatela.edu
Email: (323) 343-2907

The Faculty

Overview

The Department of Marketing offers undergraduate degree majors, minors, and certificates in a broad range of marketing disciplines including but not limited to marketing, international business, retailing, social media, and sustainability marketing. The Department also offers graduate degree programs in marketing and international business.  In both the private and public sectors, these programs prepare students for professional marketing careers in high growth and emerging areas such as sustainability marketing, social media marketing, international marketing, and transportation and logistics.

The International Business Program (Option) in the Marketing Department is one of the options available under the Bachelor of Science in Business Administration (B.S.B.A.) Degree Program, the Masters of Business Administration Degree Program (M.B.A.), and the Masters of Science Degree Program (M.S.).  They are designed to prepare students for careers in global companies or organizations in the public and private sector, including but not limited to careers in international marketing, import-export, and international finance and banking.  They also prepare students for careers in globally-focused companies in the greater Los Angeles area.

Programs

• Business Administration, B.S.: Option in International Business
• Business Administration, B.S.: Option in Marketing
• Business Administration, B.S.: Option in Retailing

• Minor in Entertainment Marketing
• Minor in Marketing
• Minor in Retailing
• Minor in Social Media
• Minor in Sustainability Marketing

• Undergraduate Certificate in Fashion Retailing
• Undergraduate Certificate in International Business
• Undergraduate Certificate in International Business Communication
• Undergraduate Certificate in Marketing
• Undergraduate Certificate in Social Media
• Undergraduate Certificate in Sustainability Marketing
• Undergraduate Certificate in Transportation and Logistics

Courses

• MKT 5000 - Marketing Principles and Concepts
• MKT 5200 - Seminar: Professional Development Skills
• MKT 5300 - Seminar: New Venture Marketing
• MKT 5310 - Seminar: Business Consulting
• MKT 5320 - Seminar: Sustainability Marketing
• MKT 5330 - Global Entertainment Marketing
• MKT 5400 - Seminar: Consumer Behavior
• MKT 5410 - Seminar: Integrated Marketing Communications
• MKT 5420 - Brand Strategy Seminar
• MKT 5454 - Special Topics in Marketing
• MKT 5460 - Seminar: Quantitative Marketing Research
• MKT 5461 - Seminar: Qualitative Marketing Research
• MKT 5500 - Seminar: International Marketing
• MKT 5600 - Seminar: Retailing and Merchandising Strategy
• MKT 5610 - Seminar: Digital Marketing Strategy
• MKT 5700 - Seminar: Marketing Analytics
• MKT 5800 - Seminar: Social Media & Marketing Integration
• MKT 5810 - Seminar: Social Media & Web Analytics
• MKT 5940 - Community Based Social Marketing Management
• MKT 5980 - Graduate Directed Study

• MKT 3100 - Principles of Marketing
• MKT 3200 - High Performance Professional Skills
• MKT 3210 - Personal Selling
• MKT 3300 - Services Marketing
• MKT 3310 - Nonprofit Marketing
• MKT 3400 - Consumer Behavior
• MKT 3500 - Global Business
• MKT 3600 - Principles of Retailing
• MKT 3700 - Principles of Marketing Analytics
• MKT 3800 - Introduction to Social Media Marketing
• MKT 3810 - Content Marketing for Social Media
• MKT 3950 - Community Based Social Marketing
• MKT 3980 - Cooperative Education
• MKT 4300 - Marketing in a New Business
• MKT 4310 - Business Consulting
• MKT 4320 - Sustainability Marketing
• MKT 4330 - Entertainment Marketing
• MKT 4400 - New Product Development
• MKT 4410 - Principles of Integrated Marketing Communications
• MKT 4420 - Brand Strategy
• MKT 4430 - Direct Marketing
• MKT 4449 - Marketing Strategy
• MKT 4454 - Special Topics in Marketing
• MKT 4460 - Marketing Research - Quantitative
• MKT 4461 - Marketing Research-Qualitative
• MKT 4500 - International Marketing
• MKT 4510 - Intercultural Business Communication (also listed as COMM 4160)
• MKT 4520 - Import-Export
• MKT 4530 - Global Transportation and Logistics
• MKT 4600 - Retail Buying and Merchandising
• MKT 4610 - Digital Marketing and E-commerce
• MKT 4700 - Advanced Topics in Marketing Analytics
• MKT 4710 - Pricing
• MKT 4800 - Search Engine Marketing and Web Analytics
• MKT 4810 - Mobile Marketing Strategy and App Development
• MKT 4820 - Social Media Marketing Strategy
• MKT 4830 - Social Media and Entrepreneurship
• MKT 4854 - Contemporary Topics in Social Media Marketing
• MKT 4980 - Cooperative Education