University Catalog 2019-2020 [ARCHIVED CATALOG]
Department of Marketing
|
|
Return to: Academic Departments
DEPARTMENT OFFICE
Simpson Tower F917
Phone: (323) 343-2960
E-mail: cbemarketing@calstatela.edu
Website: http://www.calstatela.edu/business/mkt
The Department of Marketing offers undergraduate degree majors, minors, and certificates in a broad range of marketing disciplines including but not limited to marketing, international business, retailing, social media, and sustainability marketing. The Department also offers graduate degree programs in marketing and international business. In both the private and public sector, these programs prepare students for professional marketing careers in high growth and emerging areas such as sustainability marketing, social media, international marketing, and transportation and logistics.
The Faculty
Professors: H. Rika Houston, Tye Jackson, Iksuk Kim, Freddy Lee, Shirley M. Stretch-Stephenson.
Associate Professors:
Assistant Professors: Jeffrey Anderson, Somak Banerjee, Angelika Christodoulopoulou, Silvia Martin, Carlin Nguyen, Nicholas Pendarvis, Stacey Sharpe, Maryam Tofighi, Mine Ucok Hughes, Shikha Upadhyaya.
Emeriti: Linda Beamer, James D. Boulgarides, William A. Cohen, Richard H. Kao, Moonsong (David) Oh, Marshall E. Reddick.
Programs for this Department:
Undergraduate Major
• Business Administration, B.S.: Option in International Business
• Business Administration, B.S.: Option in Marketing
• Business Administration, B.S.: Option in Retailing
Undergraduate Minors
Minor in Entertainment Marketing
Minor in Marketing
Minor in Social Media
Minor in Sustainability Marketing
Undergraduate Certificate
• Undergraduate Certificate in Fashion Retailing
• Undergraduate Certificate in International Business Communication
• Undergraduate Certificate in Marketing
• Undergraduate Certificate in Social Media
• Undergraduate Certificate in Sustainability Marketing
• Undergraduate Certificate in Transportation and Logistics
Graduate Major
• Business Administration: Option in International Business, M.B.A.
• Business Administration: Option in Marketing, M.B.A.
• Business Administration: Option in International Business, M.S.
• Business Administration: Option in Marketing, M.S.
Return to: Academic Departments
|