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Dec 21, 2025
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MKT 3300 - Services Marketing [3]
This course is repeatable: No
Total # of units allowed for credit: 3
Max times this course can be taken for credit: 1
Max # of units may be repeated: 0
Course Description: Introduction to the marketing of services locally and globally; unique challenges of designing, delivering, promoting, and pricing intangible processes; service environment design; service customer relationships; service quality and recovery. Some sections may be technologically mediated.
Credit Hours Per Week: 3 lecture hour(s)
Grading: ABCDF
Mode of Delivery: Face to Face, Hybrid, Online
Campus: Main Campus
Cross-Listing and/or Equivalent Course(s): None
Prerequisite(s): MKT 3100
Needs Permission to Enroll: No
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