Sep 28, 2024  
University Catalog 2022-2023 
    
University Catalog 2022-2023 [ARCHIVED CATALOG]

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MKT 4400 - New Product Development

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This course is repeatable: No
Total # of units allowed for credit: 3
Max times this course can be taken for credit:1
Max # of units may be repeated: 0

Course Description: Develop conceptual, analytical, and decision-making skills expected of managers working in new product development nationally and globally; solving new product marketing problems and cases. Some Sections may be Technologically Mediated
Credit Hours: 3 lecture hour(s) per week

Grading: ABCDF
Mode of Delivery: Face to Face, Hybrid, Online
Campus: Main Campus
Prerequisite(s): MKT 3100  
Needs Permission to Enroll: No
Special Fee Applied: No

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