MKT 4449 - Marketing Strategy

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This course is repeatable: No
Total # of units allowed for credit: 3
Max times this course can be taken for credit:1
Max # of units may be repeated: 0

Course Description: Investigates marketing principles and philosophy while emphasizing the marketing process of selectivity and concentration, customer value, and differential advantage when developing marketing plans and strategies.
Credit Hours: 3 lecture hour(s) per week

Grading: ABCDF
Mode of Delivery: Face to Face, Hybrid, Online
Campus: Main Campus
Cross-Listing Course(s): None
Prerequisite(s): MKT 3100, MKT 3200, MKT 3210, MKT 3400, (MKT 4460 or MKT 4461)
Needs Permission to Enroll: No
Special Fee Applied: No

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MKT 4449 - Marketing Strategy