Dec 22, 2025  
University Catalog 2021-2022 
    
University Catalog 2021-2022 [ARCHIVED CATALOG]

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MKT 3800 - Introduction to Social Media Marketing

(3)
This course is repeatable: No
Max # of units may be repeated: 0
Total # of units allowed for credit: 3
Max times this course can be taken for credit: 1

Course Description: Surveys usage of social media tools and technology for marketing purposes. Studies the relevance and importance of these tools to new and emerging marketing processes. Some Sections may be Technologically Mediated.
Credit Hours: 3 lecture hour(s) per week

Grading: ABCDF
Mode of Delivery: Face to Face
Campus: Main Campus
Equivalent Course(s): None
Prerequisite(s): MKT 3100  
Needs Permission to Enroll: No
Special Fee Applied: No

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