MKT 3100 - Principles of Marketing

(3)

This course is repeatable: No
Max # of units may be repeated: 0
Total # of units allowed for credit: 3
Max times this course can be taken for credit: 1

Course Description: Introduction to an organization’s marketing environment, consumer behavior, market research and strategies for product planning pricing, distribution, and promotion of goods and services. Some sections may be technologically mediated.
Credit Hours: 3 lecture hour(s) per week

Grading: ABCDF
Mode of Delivery: Face to Face, Hybrid, Online
Campus: Main Campus, DTLA Campus
Equivalent Course(s): None
Prerequisite(s): None
Needs Permission to Enroll: No
Special Fee Applied: No

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MKT 3100 - Principles of Marketing