BUS 5023 - Marketing Strategy for a Global Environment

(3)

This course is repeatable: No
Max # of units may be repeated: 0
Total # of units allowed for credit: 3
Max times this course can be taken for credit: 1

Course Description: Investigates marketing imperatives, principles, and philosophy in a dynamic global environment. Emphasizing the process of selectivity and concentration, customer value, differential advantage, and integration when developing marketing plans and strategy.
Credit Hours: 3 lecture hour(s) per week

Grading: ABCDF
Mode of Delivery: Face to Face
Campus: Main Campus, DTLA Campus
Equivalent Course(s): None
Prerequisite(s): BUS 5000
Needs Permission to Enroll: No
Special Fee Applied: No

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BUS 5023 - Marketing Strategy for a Global Environment