Mar 29, 2024  
University Catalog 2011-2014 (PRINTED) 
    
University Catalog 2011-2014 (PRINTED) [ARCHIVED CATALOG]

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COMM 371 - Persuasive Communication


(4)
Study and application of rhetorical and social-psychological principles of persuasion. Consideration of attitude change models and behavioral studies of variables affecting persuasion. Opportunity for preparation and criticism of persuasive discourse.



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