Apr 19, 2024  
University Catalog 2019-2020 
    
University Catalog 2019-2020 [ARCHIVED CATALOG]

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ART 4450 - Advertising Art Direction


(3)
Prerequisites: ART 3080, ART 4130. Advertising art direction theory and application using various media, processes and technologies for mass communication. Emphasis is placed on marketing and concept development through analysis of cultural, economic, and psychological factors. Lecture 2 hours, activity 4 hours. May be repeated to a maximum of 6 units.

 

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