Apr 20, 2024  
University Catalog 2017-2018 
    
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University Catalog 2017-2018 [ARCHIVED CATALOG]

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MKT 3700 - Marketing Analytics

(3)
Prerequisite: Completion of Blocks A and B4, an additional course from Block B, and at  least one course each from Blocks C and D. Investigates and analyzes Big Data electronic databases via electronic software to create marketing information to enable informed marketing decision making and strategic development.  . Some sections may be technology mediated.

GE UD B


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