Apr 18, 2024  
University Catalog 2017-2018 
    
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University Catalog 2017-2018 [ARCHIVED CATALOG]

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MKT 5800 - Seminar: Social Media & Marketing Integration

(3)
Considers the role of social media in developing market planning and strategy.  Examines managerial level issues and decisions related to effective tactical and strategic uses of social media for marketing.


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