Apr 20, 2024  
University Catalog 2017-2018 
    
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University Catalog 2017-2018 [ARCHIVED CATALOG]

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MKT 5461 - Seminar: Qualitative Marketing Research

(3)
Prerequisites:  BUS 5023 or Consent of Instructor.  Critical analysis of qualitative marketing research in a local and global context; in-depth application of qualitative research approaches including observational methods used in ethnography and netnography.  Some sections may be technologically mediated.


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