Apr 19, 2024  
University Catalog 2017-2018 
    
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University Catalog 2017-2018 [ARCHIVED CATALOG]

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MKT 4461 - Marketing Research-Qualitative

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Prerequisites:  MKT 3100 or Consent of Instructor.  Overview of qualitative marketing research in a local and global context; basic application of key qualitative research approaches including observational methods used in ethnography and netnography.  Some sections may be technologically mediated.


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