Apr 20, 2024  
University Catalog 2017-2018 
    
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University Catalog 2017-2018 [ARCHIVED CATALOG]

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MKT 4810 - Mobile Marketing Strategy and App Development

(3)
Prerequisite: MKT 3800 and consent of instructor. Focused on the development and creation of strategic marketing plans and mobile apps for mobile device users with the intent to engage in connected, location-based mobile marketing strategy. Some Sections may be Technologically Mediated.


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