Mar 28, 2024  
University Catalog 2017-2018 
    
University Catalog 2017-2018 [ARCHIVED CATALOG]

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MKT 4800 - Search Engine Marketing and Web Analytics


(3)
Prerequisite: MKT 3800 or consent of instructor. Considers the tools, techniques and technology related to online search activities. Examines the role of search in e-marketing and e-commerce strategies and importance of analytical tools to gauge effectiveness. Some Sections may be Technologically Mediated.



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