Mar 28, 2024  
University Catalog 2017-2018 
    
University Catalog 2017-2018 [ARCHIVED CATALOG]

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MKT 4330 - Entertainment Marketing


(3)
Prerequisite: MKT 3100 or consent of instructor. Examination of marketing concepts, challenges, and trends in the entertainment environment. Topics include history, economics, and marketing strategy utilized in entertainment business. Some sections may be technology mediated.



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