Mar 28, 2024  
University Catalog 2017-2018 
    
University Catalog 2017-2018 [ARCHIVED CATALOG]

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MKT 5950 - Community Based Social Marketing Management


(3)
Prerequisite: BUS 5023 or consent of instructor. Explores building, developing, and managing community based social marketing tactical / strategic programs. Explores business, non-profit and government utilizing marketing management processes to engage and shape community behaviors for collective good.



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