|
Mar 29, 2024
|
|
|
|
MKT 4449 - Marketing Strategy (3) Prerequisites: MKT 3100, 3200, 3210, 3400, and 4460 or 4461. Investigates marketing principles and philosophy while emphasizing the marketing process of selectivity and concentration, customer value, and differential advantage when developing marketing plans and strategies.
Add to Portfolio (opens a new window)
|
|