Apr 16, 2024  
University Catalog 2017-2018 
    
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University Catalog 2017-2018 [ARCHIVED CATALOG]

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MKT 5460 - Seminar: Quantitative Marketing Research

(3)
Prerequisites:  BUS 5023 or consent of Instructor. Critical investigation of quantitative marketing research methodology focusing on developing, collecting, analyzing, and reporting marketing decision based data derived from survey data analyzed with electronic research software such as  SPSS.  Some sections may be technologically mediated.


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