Apr 24, 2024  
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University Catalog 2017-2018 [ARCHIVED CATALOG]

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MKT 5400 - Seminar: Consumer Behavior

(3)
Prerequisites:  BUS 5023 or Consent of Instructor. Critical analysis of local and global consumption processes including the acquisition, consumption, and disposal of products and services; consumer decision-making processes; influence of groups, subcultures, culture, and global consumer culture. Some sections may be technologically mediated.


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