Apr 20, 2024  
University Catalog 2017-2018 
    
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University Catalog 2017-2018 [ARCHIVED CATALOG]

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MKT 5000 - Marketing Principles and Concepts

(3)
Covers researching, planning, developing, , and controlling  marketing principles and concepts to formulate marketing plans/strategies relative to environmental factors, consumer behavior and organizational behavior in a dynamic global environment. Some sections may be technologically mediated.


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