Apr 25, 2024  
University Catalog 2017-2018 
    
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University Catalog 2017-2018 [ARCHIVED CATALOG]

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MKT 4610 - Digital Marketing and E-commerce

(3)
Prerequisite or corequisite: MKT 3100. Integration of online marketing and e-commerce activities with offline marketing to enable multi-channel marketing.  Explores the thinking, creating, engaging and optimizing of web usage to meet consumer online demands.


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