Apr 19, 2024  
University Catalog 2017-2018 
    
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University Catalog 2017-2018 [ARCHIVED CATALOG]

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MKT 3310 - Nonprofit Marketing

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Prerequisite:  MKT 3100. Introduction to the marketing of nonprofit organizations locally and globally; unique challenges of marketing nonprofit products, services, and organizations; consumer, volunteer, donor, and funder behavior and loyalty; social marketing strategy. Some sections may be technologically mediated.


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