Mar 29, 2024  
University Catalog 2017-2018 
    
University Catalog 2017-2018 [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKT 4430 - Direct Marketing


(3)
Prerequisite: MKT 3100. Examines the growth of direct marketing from traditional mail order to the new technologies, customer relationship-building techniques, and performance measures. Some Sections may be Technologically Mediated



Add to Portfolio (opens a new window)