Apr 19, 2024  
University Catalog 2017-2018 
    
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University Catalog 2017-2018 [ARCHIVED CATALOG]

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BUS 5023 - Marketing Strategy for a Global Environment

(3)
Prerequisite: BUS 5000. Investigates marketing imperatives, principles, and philosophy in a dynamic global environment.  Emphasizing the process of selectivity and concentration, customer value, differential advantage, and integration when developing marketing plans and strategy.


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