Apr 24, 2024  
University Catalog 2016-2017 
    
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University Catalog 2016-2017 [ARCHIVED CATALOG]

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ART 4450* - Advertising Art Direction

(3)
Prerequisites: ART 308, 413. Advertising art direction theory and application using various media, processes and technologies for mass communication. Emphasis is placed on marketing and concept development through analysis of cultural, economic, and psychological factors. Lecture 2 hours, activity 4 hours. May be repeated to a maximum of 8 units.

 

*There is a special fee associated with registering for this class.


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