May 21, 2024  
University Catalog 2013-2014 
    
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University Catalog 2013-2014 [ARCHIVED CATALOG]

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MKT 421 - Mobile Marketing Strategy and App Development

4
Prerequisite: MKT 380 and consent of instructor. Focused on the development and creation of strategic marketing plans and mobile apps for mobile device users with the intent to engage in connected, location-based mobile marketing strategy. Some Sections may be Technologically Mediated.


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