May 21, 2024  
University Catalog 2013-2014 
    
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University Catalog 2013-2014 [ARCHIVED CATALOG]

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MKT 380 - Introduction to Social Media Marketing

4
Prerequisite: MKT 304 or consent of instructor. Surveys usage of social media tools and technology for marketing purposes. Studies the relevance and importance of these tools to new and emerging marketing processes. Some Sections may be Technologically Mediated.


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